Braintree District Council
Explore Braintree By Bike
Devise x10 cycle routes
Survey and test routes
Create cartography for x10 maps
Design leaflets inc. branding and illustration, and oversee printing
x3 A4 maps for Under-10s
x3 A4 maps for Over-10s
x4 A3 maps for Leisure cyclists
All fold to A6 (various scales)
x2,000 copies of each printed
We devised a series of cycling maps for Braintree District Council whose aim was to encourage locals and visitors to explore the district by bike using 10 new cycle routes: three routes would be for families with children under-10, three for families with children over-10, and four longer, more challenging routes for experienced leisure cyclists.
Having won the tender, we engaged with local cycling groups and focussed on researching and devising the potential cycle routes. The routes for families with children under 10 needed to be short and exclusively traffic-free, and the ones for over-10s needed to use quiet roads and could be a little longer. All six family-friendly rides needed to have plenty of other things to interest children on or near the routes - like playparks and cafés - and quizzes were also devised with specific questions about what you could see and find along the route.
The four leisure cyclists' rides were evenly distributed around the district and all about 30 miles in length with shorter 10- and 20-mile options and needed to include the best of what the district had to offer in terms of landscape, quaint villages, historic sites, cafés and pubs. Where possible they utilise quiet, flat, well-surfaced roads, and some have the option to start and finish at railway stations. In addition they link as many locations on Braintree's Grape & Grain Trail and Cake Escape Trail as possible.
Our specialist cycle-surveyor then rode and surveyed all the routes, explored other options, took notes and made any adjustments before the 10 routes were finalised and approved.
The six family-friendly rides were to fit onto an A4 sheet, while the four longer cycle tours would be on A3. All were to fold to A6 size. The route maps were created at different scales using the same styling across all the maps to ensure unity in the series, and peripheral detail was not included on the six family rides. A logo and branding was then devised and the accompanying graphic design of the leaflets established, along with a set of illustrations which would complement the cartography. We then wrote all the text and devised detailed route profiles for the four longer rides. Braintree District Council supplied most of the photography, but we also used some photographs taken by our surveyor. Two thousand copies of each map were then printed and delivered, and the GPX trails and web-friendly versions of the maps are available for download from Braintree's website.
"The maps look great. They look really eye-catching and appealing.
Thank you so much for all of your work on this project.
It has been great to work with you and hope there may be future similar projects."
Economic Development Officer
Braintree District Council