Tempting the Tourists
We were recently commissioned to create the cartography and design a leaflet to help promote tourism in the North Wessex Downs Area Of Outstanding Beauty (AONB). At a scale of 1:30k and with no local roads, the A2 map is for non-navigational purposes. Rather, it aims to place the many features and attractions in context with each other, the nearby urban areas, and within the AONB boundary. Creative use of some hill-shading helps convey the topography of the region, while attractive fonts and colours pick-out the large amount of information without looking too busy. Packed with photographs and interesting text the 55,000 copies that were printed will no doubt go some way to increase visitor numbers.